Apollo.io vs Lusha Comparison - What are their main differences? 
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in providing comprehensive contact information, making it a favorite for lead generation. Users appreciate its ability to run email sequences for cold outreach, with one reviewer highlighting the effectiveness of its AI-generated email suggestions.
- Users say that Lusha is particularly effective for quickly finding contact numbers and emails, especially through its integration with LinkedIn. Reviewers mention that it offers data not easily found on other platforms, which can be a significant advantage for prospecting.
- According to verified reviews, Apollo.io has a smoother onboarding experience, with many users noting that the initial setup is straightforward and intuitive. This ease of use is a key factor for teams looking to implement a new tool without extensive training.
- Reviewers mention that while Lusha provides good data, Apollo.io's overall quality and depth of information are often seen as superior. Users have commented on Apollo.io's extensive business information, which helps them identify the right prospects more effectively.
- G2 reviewers highlight that Apollo.io's support quality is generally rated higher than Lusha's, with users appreciating the responsiveness and helpfulness of the Apollo.io support team when issues arise.
- Users report that both tools offer free entry-level pricing, but Apollo.io's broader feature set and higher satisfaction ratings make it a more appealing choice for small businesses looking to maximize their investment in sales intelligence tools.
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (46.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Per Month
Apollo.io
Star Rating
(9,545)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLusha
Star Rating
(1,626)4.3 out of 5
Market Segments
Mid-Market (46.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansPricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Lusha
Free
Free
Per Month
40 credits per month
- Phone numbers
- Verified email addresses
- Bulk show (25 contacts)
Free Trial
Apollo.io
Free Trial is available
Lusha
Free Trial is available
Ratings
Meets Requirements
9.1
7,469
8.5
1,377
Ease of Use
9.0
7,570
9.2
1,382
Ease of Setup
8.9
3,799
9.0
519
Ease of Admin
9.1
2,484
8.8
372
Quality of Support
8.8
6,404
8.1
1,163
Has the product been a good partner in doing business?
9.2
2,467
8.5
370
Product Direction (% positive)
9.4
7,189
8.3
1,347
Features by Category
Data Availability
8.8
2682
7.9
689
8.9
2601
7.8
571
8.6
2425
7.6
520
|
Verified
7.5
601
8.1
72
Data Accuracy
8.3
2624
7.6
691
8.6
2517
7.7
567
7.5
583
7.8
72
Agentic AI - Sales Intelligence
7.7
196
7.7
41
7.8
196
7.7
42
7.6
189
7.4
42
7.6
191
7.5
43
7.4
189
7.7
42
7.7
189
7.6
46
Platform
8.4
1150
Feature Not Available
8.8
1729
|
Verified
8.4
239
|
Verified
8.9
1855
8.5
263
8.6
1687
|
Verified
8.1
226
|
Verified
7.7
1337
|
Verified
7.7
61
8.3
1342
8.1
189
Features
8.9
2182
8.4
106
8.6
1909
7.9
434
8.5
1975
|
Verified
7.8
443
|
Verified
8.7
2112
|
Verified
7.9
98
9.0
2456
|
Verified
8.2
497
8.2
1662
7.4
94
8.2
1088
7.8
101
8.4
1876
|
Verified
7.7
326
8.5
1810
|
Verified
7.2
95
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Feature Not Available
8.4
707
Not enough data
8.0
676
Feature Not Available
Organization
8.3
681
Not enough data
8.3
682
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Feature Not Available
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Feature Not Available
9.0
2609
|
Verified
8.1
42
8.0
1831
|
Verified
Feature Not Available
8.4
2054
Feature Not Available
8.5
2179
|
Verified
8.3
41
8.4
1912
7.8
19
8.4
1931
7.6
39
Repeatability and Reportability
8.5
2067
|
Verified
8.0
38
8.7
2134
|
Verified
Feature Not Available
8.7
2119
|
Verified
Feature Not Available
8.3
1985
|
Verified
8.1
18
Feature Not Available
Feature Not Available
AI and Automation
8.6
2161
Feature Not Available
8.5
2135
Feature Not Available
8.5
1992
8.1
16
8.3
1936
8.1
36
8.2
1778
Feature Not Available
Generative AI
7.7
982
7.6
37
Agentic AI - Sales Engagement
7.5
122
7.4
24
7.6
120
7.0
24
7.3
122
7.4
24
7.3
122
7.1
25
7.2
121
7.1
25
7.2
124
7.2
24
7.5
123
7.3
23
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
6.7
9
Not enough data
7.2
9
Not enough data
7.3
8
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
7.8
15
8.5
251
7.4
15
7.6
240
6.6
15
Platform Additional Functionality
8.4
256
7.1
15
8.1
245
6.9
15
7.6
240
7.0
15
8.1
242
7.2
15
Feature Not Available
7.1
15
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3312
|
Verified
8.1
199
|
Verified
8.9
3161
|
Verified
8.2
202
|
Verified
8.8
3355
|
Verified
8.1
207
|
Verified
8.8
3030
|
Verified
7.9
185
|
Verified
9.2
3130
9.0
202
|
Verified
Agentic AI - Lead Intelligence
8.0
80
7.5
25
Lead Monitoring
8.7
905
8.2
231
|
Verified
8.5
900
8.2
228
|
Verified
8.4
897
8.0
92
Agentic AI - Lead Capture
7.7
104
7.6
28
7.5
102
7.4
27
Data Capture
8.0
893
7.8
65
8.4
857
8.2
189
8.1
852
Feature Not Available
8.5
882
8.0
222
|
Verified
Analytics
8.6
880
8.2
223
|
Verified
8.5
866
8.1
90
Customization
8.1
853
7.6
191
|
Verified
8.3
870
Feature Not Available
8.3
849
7.7
193
|
Verified
8.5
874
8.3
207
|
Verified
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
99
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
82
8.0
29
7.6
80
7.9
30
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
242
Not enough data
8.3
235
Not enough data
Administrative
8.4
236
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Not enough data
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1023
8.5
10
8.8
600
9.1
9
9.0
1073
9.1
9
Lead Management
9.0
1011
Feature Not Available
8.6
900
Feature Not Available
9.0
1027
Feature Not Available
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
948
Feature Not Available
Data Availability - Marketing Account Intelligence
8.3
95
8.6
7
Data Accuracy - Marketing Account Intelligence
8.3
94
9.3
7
Categories
Categories
Shared Categories
Apollo.io and Lusha are categorized as Lead Intelligence, Sales Engagement, Sales Intelligence, Lead Capture, AI Sales Assistant, Marketing Account Intelligence, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Outbound Call Tracking, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
Lusha has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Information Technology and Services
21.0%
Computer Software
18.9%
Staffing and Recruiting
9.7%
Human Resources
5.8%
Marketing and Advertising
5.4%
Other
39.1%
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
How do I connect LinkedIn to Lusha?
3 Comments
JM
Just download its extension from Chrome or it's websiteRead more
Where does Lusha get data from?
2 Comments
DT
Lusha gathers business contact information and other data associated with business professionals from a variety of sources, including:
Company...Read more
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